Transforming through 6 Pillars

Digital marketing is the ideal tool to identify market segments, potential customers and in general, generate qualified leads to deliver to the sales force. Therefore, at HAN we have a six-pillar strategy that allows us to enhance your brand identity, capture new markets and establish a continuous contact with your communication channels.

BRAND IDENTITY

Based on a strategic marketing approach, we conduct an internal and external analysis of your company to understand its mission, vision, values, objectives and value proposition. These elements allow us to leverage strengths and address critical challenges effectively.

OPERATIONAL MARKETING

By executing an operational marketing strategy we are able to generate traffic of followers, leads, qualified customers and communities. Our experience with artificial intelligence tools allows us to establish a call to action that facilitates customer conversion.

INTERACTION AND COMMUNICATION

We generate valuable content that promotes a space for conversation and interaction with companies and users. The main objective of this approach is to increase the brand's influence and consolidate its presence in the minds of our target audience.

SEGUIMIENTO Y MÉTRICAS

The creation of a customer journey map allows us to consolidate our target market and target audience. Strengthening strategies through the identification, analysis and monitoring of KPI's and metrics.

INTEGRATION AND OMNI-CHANNEL

We forge an integrated ecosystem in different social networks, which allows us to promote and implement the 8P's of digital marketing (product, price, place, promotion, people, processes, presence and productivity) in an efficient and effective way.

CONTENT TRANSLATION

Our goal is to expand your brand to an international market and transform your strategies/content to capture potential customers. HAN has the experience and tools necessary to successfully achieve this goal.